Infographic Demographics

In my last post, I discussed population statistics about Canada from the CIA's World Factbook. For this post, I decided to share some more statistics, but these ones are not as heavy. These statistics are shown in the form of infographics. Infographics are visual representations of data. Infographics are used to display sometimes complicated information in a quick and clear way. Infographics have been used as early as the 1600's when Christoph Scheiner published the Rosa Ursina sive Sol, a book that revealed his research about the rotation of the sun. He created infographics in the form of illustrations demonstrating the Sun’s rotation patterns. With the age of technology in the late 20th and early 21st century, infographics became popular. Computer programs, like Adobe has made them easy to make and available for everyone who has access to a computer to make. Infographics can be made with any set of data. 

For example, here are some statistics about Canadians and social media.

Source: http://blabitcanada.com/2013/04/15/who-uses-social-media-a-demographic-breakdown/

Here is another infographic about Canadians and the way they watch television from June 2014.

Source:http://mediaincanada.com/2014/06/17/definition-of-a-canadian-tv-viewer-is-changing-infographic/

Sometimes, demographics can be used in marketing campaigns. This infographic was used to compare Toronto Blue Jays fans and drinkers of craft beers after the Blue Jays terminated their contract with the only craft beer provider in their stadium. 

Source: http://sportsbusinesscanada.com/swing-and-a-miss-blue-jays-and-craft-beer/

Infographics of demographics do not always have to be about population growth or birth and death rate. They are a great tool to demonstrate most information in a creative and unique way. 

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